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IEC used to generate
awareness, modify attitudes and change behavior through
theatre groups, folk artists, publishing pamphlets,
posters, banners, television spots, radio jingles,
exhibition sets, newspaper advertisements, etc.
OBJECTIVE:
Since there is no medicine
prevention is the only alternative. For this creating
awareness among the people, by ICE and thereby bringing about
behavioral change towards safe sex and reduction in stigma and
discrimination , is emphasized through ICE.
STRATEGY:
§Uniform
IEC strategy for state
Committee comprising
professionals in communication and marketing to be
established
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